In a strategic move, Amazon has finalized its acquisition of the fintech company Axio, which gives Amazon direct access to India’s lending market—a space that had been growing rapidly but fragmented. Axio, based in Bengaluru, has been operating in digital credit and financial services, including “buy now, pay later” (BNPL) offerings. With this acquisition, Amazon can now offer credit products directly under its own brand and regulatory license rather than acting merely as a marketplace partner with third-party lenders. This gives Amazon more control over underwriting, risk management, and product design, potentially improving margins and customer experience. Axio’s loan book, which stood at approximately ₹22 billion by mid-2025, gives Amazon meaningful scale. The company plans to leverage its massive platform presence to cross-sell financial services along with its retail and payments operations. Critics will watch how Amazon balances regulatory compliance, managing risk, and maintaining affordability and trust as it deepens its footprint in the credit business.
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